News

New Cooperative!

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On the 11th of May 2021 we created the Cooperative Cultural Insights. Together with 9 other Associate Partners of Hofstede Insights in the Netherlands , we're going to work together more closely. With this professional and diverse team we will…
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See what the Dutch Say

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Our book is for sale on Amazon. It concerns a picture book, with visualizations of Dutch expressions and cultural explanations in the English language. Lighthearted yet with deep cultural insight. Interesting for expats, migrants, business…
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Book launch!

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The online book launch 'See what the Dutch Say', possible to watched back on Youtube. It concerns a photo book with visuals of Dutch expressions, accompanied by cultural explanation. The book is a co-creation of four authors: Jussara N.P. de…
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Negotiation in Kenya

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This article was originally published on the CUBE IN platform of the van de EU, meant for SME's in emerging markets Why should I read this document?  Negotiating in a foreign country (and possibly a foreign language) is always a big challenge: …
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Online intercultural proces Ghana

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In the second part of 2020 we facilitated an online Intercultural proces for a brand new Management Team in Ghana. In 2017, the parent company of Koudijs, the Dutch Royal De Heus, decided to develop a local production facility to meet the growing…
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Trust in Kenya

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The article 'Building trust and relationship in Kenya' was originally published on the CUBE IN platform of the EU, meant for SME's in emerging markets. Short introduction Trusting relationships form the prerequisite for any successful business.…
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Employees in Kenya

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My article 'Attract, retain and find employees in Kenya' has originally been published on the CUBE IN platform of the EU, for SME's in emerging markets. Important! The 5 most important things to know about managing employees in Kenya are the…
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Finding business partners in Kenya

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This article has originally been published on the CUBE IN platform of the EU, meant for SME's in emerging markets. Important! The 5 most important things to know about doing business in Kenya are the following: Business is done between people…
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Lets go online

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And then, suddenly, we all have to go online. This is a training for MSOD American University.
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Culture and Corona in Africa

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Please see my article on LinkedIn. https://www.linkedin.com/pulse/culture-corona-africa-ao-alette-vonk/
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Hofstede Insights Netherlands

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The Hofstede Insights consultants from the Netherlands put their first careful steps towards increased institutional cooperation.
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A mighty tree has fallen

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https://geerthofstede.com/geert-hofstede-passed-away-1928-2020-obituary/
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Many good reviews 2019

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At the end of 2019: let's look back and see some of the reviews from both trainees as well as students. See the article on LinkedIn: https://www.linkedin.com/pulse/year-2019-some-reviews-alette-vonk/
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Intercultural Mgt. at Mars Wrigley

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Listen to the interesting story of Bas Bredenoord, HR Director van Mars International Travel Retail: Intercultural Management via Design thinking, penetrated into the capillaries of a large corporate organisation. Look at it via the following…
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HI Conferentie in Luxemburg

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Inspiration; exchange; new ideas and new people: always good to be at the internal conference of Hofstede Insights.
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Product development

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In september I had the chance to follow a training of Jana Droessler: product development and marketing. It was organized in one of the best training locations ever: Marbella, South of Spain.
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Intercultural change mgt In Ghana

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Good and hard work with a very interesting group from a large development agency in Ghana, right on the Volta River.
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Internations The Hague

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How to deal with the Dutch? There were many cultural aha-moments tonight, among the expats in The Hague.
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