BNR: business in Tanzania

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On March 9, 2023, I was again a co-host and 'world conqueror' on BNR radio. This time it was about doing business in Tanzania. Listen back to the broadcast here. 'Pole pole pole' is a common Tanzanian expression: it means: 'calm, calm', or…

BNR: business in India

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On Feb. 9, 2023, I co-hosted BNR radio as "World Conqueror," to provide cultural explanations on doing business in India. Listen back to the broadcast here. Many people in India see education as the most important route to break the existing…

On TV with EditieNL

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Why is the word GRATIS (for free) one of the most googled words in the Netherlands? I've had a chance to explain it shortly on Dutch television in the program Editie NL on RTL 4. In comparison to other countries, the people in the Netherlands…

Negotiation in Kenya

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This article was originally published on the CUBE IN platform of the van de EU, meant for SME's in emerging markets Why should I read this document?  Negotiating in a foreign country (and possibly a foreign language) is always a big challenge: …

Trust in Kenya

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The article 'Building trust and relationship in Kenya' was originally published on the CUBE IN platform of the EU, meant for SME's in emerging markets. Short introduction Trusting relationships form the prerequisite for any successful business.…

Employees in Kenya

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My article 'Attract, retain and find employees in Kenya' has originally been published on the CUBE IN platform of the EU, for SME's in emerging markets. Important! The 5 most important things to know about managing employees in Kenya are the…

Finding business partners in Kenya

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This article has originally been published on the CUBE IN platform of the EU, meant for SME's in emerging markets. Important! The 5 most important things to know about doing business in Kenya are the following: Business is done between people…

Culture and Corona in Africa

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Please see my article on LinkedIn. https://www.linkedin.com/pulse/culture-corona-africa-ao-alette-vonk/

Many good reviews 2019

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At the end of 2019: let's look back and see some of the reviews from both trainees as well as students. See the article on LinkedIn: https://www.linkedin.com/pulse/year-2019-some-reviews-alette-vonk/

Modernity and Tradition: Management in Africa

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International managers know it: the best practices and tools of ‘Western’ management cannot be simply transferred to other parts of the world. They need some serious adaptation. Several scholars have written about it, one of them being…