Artikelen door Alette Vonk

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Boek presentatie!

De online boekpresentatie ‘See what the Dutch Say’, hier terug te kijken op Youtube. Het betreft een fotoboek met visuals van nederlandse spreekwoorden, aangevuld met culturele uitleg. Het boek is een co-creatie met vier auteurs: Fernando Lanzer, Jussara N.P. de Souza, Juanita Wijnands en Alette Vonk.

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Negotiation in Kenya

This article was originally published on the CUBE IN platform of the van de EU, meant for SME’s in emerging markets Why should I read this document?  Negotiating in a foreign country (and possibly a foreign language) is always a big challenge:  what are the rules of the game? The author of the article is […]

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Online intercultureel proces Ghana

In de tweede helft van 2020 hebben we een online Intercultureel proces gefaciliteerd met een gloednieuw management team in Ghana. In 2017 besloot het moederbedrijf van Koudijs, de Nederlandse koninklijke De Heus Groep, om een lokale productie fabriek te ontwikkelen voor de groeiende vraag naar dierenvoeding in Ghana. De fabriek is in 2020 opgestart en […]

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Trust in Kenya

The article ‘Trust and relation building in Kenya’ was originally published on the CUBE IN platform of the EU, meant for SME’s in emerging markets. Short introduction Trusting relationships form the prerequisite for any successful business. However, how to build trust in a foreign country is always challenging and very often a road full of […]

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Employees in Kenya

My article ‘Attract, retain and find employees in Kenya’ has originally been published on the CUBE IN platform of the EU, for SME’s in emerging markets. Important! The 5 most important things to know about managing employees in Kenya are the following: Bosses are expected to have a rather directive management style. Subordinates respect the superior […]

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Finding business partners in Kenya

This article has originally been published on the CUBE IN platform of the EU, meant for SME’s in emerging markets. Important! The 5 most important things to know about doing business in Kenya are the following: Business is done between people and not between companies. Building up a personal relationship is key. Kenyans are, generally […]

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Alles online

En dan gaan we opeens allemaal online. Hier: training voor MSOD American University.

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Culture and Corona in Africa

One single enemy The world is under the spell of the corona virus. As Damiaan Denys, a Dutch psychiatrist and philosopher, wrote in a Dutch daily newspaper: instead of humans fighting each other, this time “the world is threatened by one single enemy.” Still, although fighting the same enemy, we see that people react very […]