In an international environment, it is a challenge to have organisations and people to work effectively. Culture has a massive impact on these international work places and it’s not possible to simply transfer management techniques from one context to another, without changing their outcomes.

This Masterclass will help you to improve effectiveness and performance in a cross-cultural work place. A thorough understanding of the basic cultural differences, and the skills to apply these dimensions to a great variety of situations, provides for a better performance in international teams, an adaptation of management techniques and a good balance between the standardization of HQ and the localization of the implementation.

Designed for

The Masterclass is designed for managers, professionals and employees working in an international workplace. Since cultural differences work both ways, the training is made for both people from the African continent as well as people from different continents, dealing with Africa.

Objectives:

1. Gain deep insights into the role of culture within organisations, with special attention to the differences among African cultures and between Africa and other continents.
2. Ability to apply the basic cultural differences, scientifically found by the late prof. Hofstede and others, to your practice, to adapt strategy and (change) management techniques and to improve internal and external communication.