Tag Archief van: african culture

Negotiation in Kenya

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This article was originally published on the CUBE IN platform of the van de EU, meant for SME's in emerging markets Why should I read this document?  Negotiating in a foreign country (and possibly a foreign language) is always a big challenge: …

Modernity and Tradition: Management in Africa

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MODERNITY AND TRADITION: MANAGEMENT IN AFRICA International managers know it: the best practices and tools of ‘Western’ management cannot be simply transferred to other parts of the world. They need some serious adaptation. Several scholars…